Amara
International Digital Health & Telemedicine Platform
Senior Product Designer
Canada • 2023–Present
Led end-to-end product design and strategy for two flagship platforms across Amara's healthcare ecosystem. From patient-facing mobile apps to provider dashboards and clinic management tools, I shaped a unified digital health experience that serves patients, doctors, and administrators across borders.
The Challenge
The Challenge Was To Build A Unified Digital Health Ecosystem That Simplifies Multi-Sided Healthcare Interactions — While Also Defining A Clear, Scalable, And Connected Product Identity Across All Touchpoints.
My Role
- • Led end-to-end product design across patient, physician, and clinic experiences
- • Defined product identity and visual direction across the platform
- • Designed multi-sided workflows connecting patients, providers, and administrators
- • Collaborated closely with product, engineering, and leadership teams
What I Delivered
Patient App Experience
Booking, telemedicine, lab scheduling, and medical record access.
Doctor Dashboard
Consultation management, scheduling, e-prescriptions.
Clinic Management System
Multi-role workflows, scheduling, and operations.
Multi-Sided Workflow Design
Structured interactions across all user roles.
Design System
Built a system of components and interaction patterns to ensure consistency.
Product Identity & Visual Direction
Defined a consistent visual language aligned with clarity, usability, and trust in healthcare experiences.
Cross-Platform Experience
Seamless UX across mobile, desktop, and tablet.
Design Approach
Understanding Multi-Sided Journeys
Mapped patient, doctor, and clinic workflows to identify shared patterns and unique needs across all user types.
Structuring Complex Flows
Translated multi-step clinical processes into clear, guided workflows that reduce cognitive load.
Improving Usability
Prioritized accessibility and clarity to ensure the platform works for users of all technical abilities and in clinical environments.
Defining Product Identity
Established a visual language that conveys trust, professionalism, and warmth across all touchpoints.
Building A Scalable System
Created a modular design system supporting rapid feature development and regional customization.
Iterating With Feedback
Continuously improved based on user usage.
Impact
Booking Efficiency
Increased online consultation booking efficiency by
27%.
Workflow Optimization
Improved operational clarity and task completion across multi-sided workflows.
Higher Adoption
Enhanced adoption and engagement of patient and clinic-facing tools.
Scalable Design
Delivered a scalable, cohesive, and research-driven design ecosystem.
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